#1 on any search engine results is not for the faint of heart. Why does
MM have the secret? Well, the truth is that the owner of MC has a deep
background on database design and architecture and how the Internet
works based on fundamental principles in database architecture.
might not sound thrifty and fun for the average person or business
owner, but in the world of information, database design and architecture
is fundamental to any type of business.
Here is a secret: If
you type in your name into the Internet and it shows up? How and why,
and how can you fix it? How many versions of you are out there and how
many wrong items need to be corrected? This is not a credit report that
you are the mercy of with financial institutions (which is a game in
itself - trust me), but the misinformation and disinformation that needs
to be fixed! Is it futile? Yes! Can it be corrected, yes with one
caveat. If the organization is a government database with PDF file that
are searchable and indexed, and the government agency does not care that
they allow indexing of outdated and incorrect information; you are
Search Engine Tragedy: Does
the Internet allow old data? Yes. Is the US government allowed to keep
invalid data and records that have been proved to be wrong online. Yep.
Trust me, I know. The State of Arizona has an online database that is
searchable, and yet they allow their case PDF files that are outdated,
wrong, and overturned to be searchable and they do not even clean up
their own mess of incorrect PDF files.
Question: How does an organization get to #1 on search engines results for their products and services.
There are two ways: Payment for Placement or Organic Placement
What is paid? Who gets paid and how is the money spread around.
What is organic? Organic is the method of getting your website to #1 without paying
anyone ongoing fees. It's a one time charge that takes a little patience
and time (about 3-4 weeks) to see movement of your website and domain
Tricks of the Trade: there are a few tricks of the trade that MM uses to get you to #1 in a few short weeks. Give us a call.
Rule of 3: When the going gets tough, there are three rules that must be used to
maneuver through the Internet search engine complexities. While many SEO
marketing companies explain that the solution is complicated, it is
The Plan: MM is going to expand this list of case studies from just a few to the hundreds we manage today. Stay tuned.
CASE STUDY EXAMPLES THAT WORK
organizations that have been the focus of success based on early
planning and strategic thinking continue to be successful even with an
influx of competition, or an over saturation of competitors to the
approached MM and asked for assistance. As a startup she had lots of
ideas and already had her business license name etc, yet MM knew
immediately that the domain name had to apply specifically to the
products and services she offered. We test keywords to see where her
competition existed and found a domain name that just worked.
Organically after 3-4 months, she was #1 in her market and service space
and even today's beats out NV DMV organization on search engine results
that specializes in listing providers of her service space.
Domain name: renosparksduiclasses.com
NEVADA BUILDING SERVICES
came across our organization while needing computer help. His challenge
in our review of his business was the vast competition in which he had a
uphill battle to overcome. The existing SEO company, a big one, had
overlooked the obvious and we suggested to take over and fix his SEO.
The large SEO company account managers were using big words and phrases
which made no sense, and Tim was just as confused as who to believe. So
MM regained control for Tim on his business domain and made the changes
and said to wait a few weeks to see if things changed. As the story
goes, the big name SEO company went back and redid their changes and it
was back and forth for a while until passwords were changed, and the SEO
updates MM offered stuck and 6 months later he was #1, moving from page
#15 to page #1 in his service industry. Today he is still number #1
going on 2 years. He gets both leads by phone and email capture and his
SEO ranking remains #1 in his industry for the region and service
Domain name: nevadabuildingservices.com
needed a solution to be #1 in his market and service sector. Based on
25 years of expert database expertise and Internet database search
engine indexing experience, was able to create the rule of 3 based on
the organic search methodology that lives through all of the major
search engines unethical and illegal manipulations of the Internet AUP
(acceptable use policy). Google, Yahoo and Bing each have motives to
tweak their search engine results for their own enterprise gain. Yelp is
even in collusion with Google to violate indexing methodology based on
internal contractual benefits. Mountain Computers powers Mountain
Marketing based on hard research and testing that is both unbiased and
Computers is #1 on search engines based on 3 rules that are applied to
each and every customer that MM offers its solution. Thanks to the
intelligence and continued due diligence and working in good faith
Mountain Marketing remains a viable provider of advertising and Internet
SEO advantage to clients.
Domain name: mountaincomputers.org
CASE STUDY EXAMPLES THAT STILL NEED ATTENTION
do some organizations have a tough time in search engine ranking? The
problem relates to competition and market saturation of the same
keywords, phrases and description. What is necessary are unique and
relative keywords and descriptions that separate an organization from
the heard and become the leader of the pack.
following are organizations that have been the focus of relative
monitoring and adjustments quarterly to remain relative and leading. The
owners are advised to add fresh content, images and information that
helps search engines reduce their bounce rate and of course domain
reputation based on time, history and vastness of content.
1998, Ken and I spoke about his current marketing needs. For years he
annually had created and mailed a coffee table catalog to his customer
base. The way of the Internet was unfolding and he needed to consider
the leap to the Internet with his products. In a matter of 3 months, a
database driven product category based solution was delivered. He and
his team maintains the online catalog with pictures, text, SKUs and
category management. It's a basic self service kind of sight that
continues to run to this day without much maintenance. In 2003-2004,
while MM was completing some MBA courses on statistics, the existing
reporting and statistics of the system were enhanced to include business
metrics that today stand the test of time on how product placement and
category management are effective.
had an old website that she did not have access to and the previous IT
provider had gone missing or something. Well, looking at the services
provided in the area provided, the old domain was not even close to what
customers would be searching for by name and need. Therefore, we
simplified and targeted the domain to her business and customer niche.
came to MM and MC to get a website that offers e-commerce solutions.
There is more to come and report on why her needs were met and solutions
and jocking was required.